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Flower Farm Stem Revenue Estimator

Before you give a flower a bed on a small farm or market garden, it helps to know what that bed might earn. Not every stem you cut is saleable, and bunching, sleeves and seed all eat into the price.

Reviewed November 2026Metric & imperialFormula shownPrintable plan
Flower Farm Stem Revenue Estimator
Production

%

Pricing

Costs

Seed or plugs, compost, sleeves, food, fuel… in the same currency.

Result…
Full result ↓
Calculating…

Runs in your browser. Nothing you enter is stored.

What this calculator does

Enter your plant count, expected stems per plant and the share good enough to sell, then your price by the stem or the bunch. The estimator shows gross sales and the contribution left after variable costs, per plant and per stem.

How to use the flower farm stem revenue estimator calculator

  1. Enter the number of plants and the stems you expect to harvest from each over the season.
  2. Set the percentage of stems that meet your selling standard for length, straightness and quality.
  3. Choose your currency and whether you price per stem or per bunch.
  4. Enter the variable costs that belong to this crop.
  5. Compare crops by contribution per plant or per bed rather than by price per stem alone.

How the calculation works

harvested stems = plants × stems per plant
saleable stems = floor(harvested stems × marketable %)
per stem: gross sales = saleable stems × price
per bunch: gross sales = floor(saleable stems ÷ stems per bunch) × bunch price
contribution = gross sales − variable costs

When selling by the bunch, only complete bunches are counted. Contribution is not profit: it does not include your time, rent, equipment or overheads.

Worked example

One hundred zinnia plants giving 20 stems each produce 2,000 stems. If 80% are saleable, that is 1,600 stems. At $1.00 a stem, gross sales are $1,600; after $150 of variable costs the contribution is $1,450, or $14.50 per plant.

Assumptions and limitations

  • This is a planning estimate, not a forecast or financial advice. Yields, prices and sell-through all vary.
  • Unsold stems are not deducted automatically; lower the marketable percentage to allow for them.
  • Labour, land, packaging and overheads are not included unless you add them to variable costs.

Frequently asked questions

How much can you make per stem of cut flowers?

Prices vary hugely by region, market and flower. Check what local florists, farmers markets and grocery buyers pay, and use your own price here.

What percentage of flower stems are saleable?

It depends on the crop, the weather and your standards. Many growers plan on 70–90% for well-grown crops and less in a difficult season.

Should I sell by the stem or by the bunch?

Wholesale buyers often pay by the stem or bunch of 10; direct customers often buy mixed bouquets. Try both in the calculator to compare.

What is the most profitable cut flower?

There is no single answer. High-value flowers often need more space, time or care. Compare contribution per bed or per hour, not just price.