Before you give a flower a bed on a small farm or market garden, it helps to know what that bed might earn. Not every stem you cut is saleable, and bunching, sleeves and seed all eat into the price.
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Enter your plant count, expected stems per plant and the share good enough to sell, then your price by the stem or the bunch. The estimator shows gross sales and the contribution left after variable costs, per plant and per stem.
harvested stems = plants × stems per plant saleable stems = floor(harvested stems × marketable %) per stem: gross sales = saleable stems × price per bunch: gross sales = floor(saleable stems ÷ stems per bunch) × bunch price contribution = gross sales − variable costs
When selling by the bunch, only complete bunches are counted. Contribution is not profit: it does not include your time, rent, equipment or overheads.
One hundred zinnia plants giving 20 stems each produce 2,000 stems. If 80% are saleable, that is 1,600 stems. At $1.00 a stem, gross sales are $1,600; after $150 of variable costs the contribution is $1,450, or $14.50 per plant.
Prices vary hugely by region, market and flower. Check what local florists, farmers markets and grocery buyers pay, and use your own price here.
It depends on the crop, the weather and your standards. Many growers plan on 70–90% for well-grown crops and less in a difficult season.
Wholesale buyers often pay by the stem or bunch of 10; direct customers often buy mixed bouquets. Try both in the calculator to compare.
There is no single answer. High-value flowers often need more space, time or care. Compare contribution per bed or per hour, not just price.
Work back from bouquets per week to the flower plants and sowings you need.
Gives youstems/week · plants · sowings · bed areaFlowersSowing dates for back-to-back flower batches, worked out from the date you want blooms.
Gives yousowing dates · bloom windows · batch countFlowersTurn a bouquet recipe into an itemised stem shopping list for any number of bouquets.
Gives youstem list · recipe card · totals